Experiences
Sr. Digital Optimization Strategist, Yahoo
May 2018 – Present
Optimized digital campaigns advertised through Yahoo, AOL, Huffington Post, and other platforms
Strategically grew revenue on accounts year over year through weekly optimizations based on industry knowledge and multiple campaign analyses
Led bi-weekly meetings with strategists to educate the strategy org on the DSP. Increased awareness and DSP resources throughout the team
Video Production Assistant (Intern), Nebraska Unicameral Legislature
January 2016- May 2016
Produced video press releases for Nebraska Legislature that reached about 50,000 views per night
Developed video segments about bills, the legislative process, and political events. Segments aired in various media markets including News Channel Nebraska and statewide radio stations
Marketing Intern, Sandhills Publishing
November 2016 – May 2018
Traveled across US, analyzed sales data from current distribution locations to develop strategies for future locations. Increased distribution by average of 25 leads per assignment.
Collected client information to improve distribution and marketing of ten publications
Managed 24 sales accounts. Maximized customer sales by increasing media exposure through printed publications and online presence
Compiled contact lists and researched social media strategies for South African and European projects. Resulting in expansion of the company’s international business
Brand Strategist, Jacht Advertising Agency
Fall 2018
Collaborated with graphic designers and copywriters to design an early childhood development campaign for Omaha Children’s Hospital
Analyzed research and survey results to design a campaign for Nebraska Team Nutrition that focused on families eating meals together
Media and Programming Assistant (Intern), UNL Extension
May 2016 - August 2016
Organized engaging youth workshops building participants’ problem solving skills. Examples include "Art of Science;" "Tell it to the Judge;" and "Backyard Splash."
Increased media outreach for UNL Extension over 20% through local media and radio stations.
Developed curriculum for summer school programs to educate youth about agriculture and to promote the University of Nebraska-Lincoln
Resident Assistant, University of Nebraska-Lincoln
August 2015-May 2017
Mentored 35 international and domestic residents to transition them to American college life
Established multicultural community by organizing weekly inclusivity and diversity programs
Collaborated with 11 team members for the safety and development of residents
Informed and advised residents on University activities and residential policies